Tsingtao Brews

Beverage market was part of my coverage from 1991 on. Tsingtao has not made any impression on the US market besides Chinese restaurants or
BYOB if you're eating Chinese in all that time. I like the beer but don't see the potential for more. It retails for about the same as Bass and Stella but doesnt taste as good. Personally I don't think it's as good as Tiger or Singha.

If I were running Tsingtao I think would have enough on my hands
improving distribution and increasing my 15% market share in China without
trying to increase from about 0.2% of the unappreciative US to 0.4%.

In a way this may be sadly like the Suntory experience. Suntory had a
lighted sign on top of NY Times Square for years and years and years.
It must have cost them plenty. They never made significant sales in
the US and when they exited I might have been one of eight people who
noticed. Try to sell Japanese whiskey in Jack Daniel's frontyard? Good
luck with that.

By the way, do you know what spirit has the largest market share in the world?

Always remember to drink Tsingtao responsibly.

[US market is ~250 hectoliters, TT's production is around 10
of which about 10% is for export and not a majority of that goes to
the US. So, it's the US market leader for Chinese beer and it's been in the
market since 1972, and in nearly forty years it has rolled up
considerably less than one-half of 1% share -- less than 0.0001 per
year. Look, the beer is fine, but SAB, Inbev, Molson Coors et. al.
need not trouble themselves about Tsingtao in North America.]


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